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Post-Covid Marketing Machine
Just Released!!
Discover how the Covid-19 pandemic has changed the marketing landscape and learn how a deep understanding of post-Covid dynamics of consumer purchase behavior will affect your go-to-market strategies. A must-read for marketers in 202
Marketing Machine
Marketing professionals need to have the answer when the CEO asks, “Why should I invest in marketing when I can hire more salespeople?” With Return on Marketing Investment, Powell has developed the needed tools and methodologies to close the gap between marketing programs and sales results.
Marketing Calculator
“Half of my advertising is wasted; I just don’t know which half” – John Wanamaker. With the proper data and analytics, marketers can finally identify what works and what doesn’t. In this book, you’ll learn how to measure your marketing efforts, improve your performance, and communicate success back to the C-Suite in an easy-to-understand way.
ROI of Social Media
Marketing professionals need to have the answer when the CEO asks, “Why should I invest in marketing when I can hire more salespeople?” With Return on Marketing Investment, Powell has developed the needed tools and methodologies to close the gap between marketing programs and sales results.